I started a new job this month. The company is a large London-based hedge fund provider, and my role focuses mainly on email marketing.
My big task for the next several months is to review all existing email marketing, develop a new strategic framework and make recommendations on any required changes to our tools and methodology. Interestingly, I am also the only person who does the actual execution of marketing campaigns.
There is a lot to do but I am really looking forward to it. This is the first time in my career to "own" my own major area of marketing activity. I decided to share my experience and progress in this diary as I go along.
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