At the moment we are not using any standalone email marketing tools. Instead, there is an email marketing add-on module within our Oracle-based CRM.
It is a little clunky, and functionality is quite limited compared to most specialised tools. However, the major advantage is seamless data integration - all tracking information goes direct to each client's record in the CRM.
I think this is very important. I am going to see if there is anything we can do to improve the add-on's current functionality, rather than abandon it for a new tool.
We are awaiting a more enhanced version in December this year, and I should be able to see a demo of it in the next several weeks. It also turns out that our internal CRM support team can make further tweaks if required. Overall, I am quite optimistic about its potential.
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